China International Furniture Fair (CIFF) 2013 which was held in China Import Export Fair Pazhou Complex, Guangzhou, China, 18 to 21 March 2013 is expected to increase Indonesia furniture market in China.
“Indonesia’s participation in the exhibition that has been held for the 31st time, is intended to increase the market share of Indonesian furniture in China as the country with the highest economic growth in the world,” said Director of Development and Promotion Ministry of Trade Citra, Pradnyawati, in a press release received by Reuters, Tuesday.
Indonesia’s participation was organized by the Directorate General of Export Development (DJPEN) of the Ministry of Commerce in collaboration with the Association of Indonesian Furniture and Handicraft Industry (ASMINDO) and the Association of Indonesian Rattan Furniture and Craft (AMKRI).
In the second participation this time, the theme pavilion Indonesia Trade with Remarkable Indonesia featuring 11 companies selected furniture in an area of 196.5 m2.
Companies that follow the exhibition is Abiyasa Gallery, CV Wood Shades Used, PT Primerindo Jaya, CV Property, Palace Furniture, Teak 123, PT Elmas Natura, Griya Kriyasta Nugraha, Philnesia International, Surya Abadi Furniture and Craft CV Sultan Agung.
CIFF is the largest world-class furniture exhibition in Asia and is held twice a year, on a land area of 680,000 square meters, and followed more than 3,000 exhibitors from 29 countries.
Some large countries that follow the exhibition include the United States, Germany, Italy, France, Singapore, Thailand, Australia, Japan, Malaysia, Turkey, and China as the host. Meanwhile, the number of professional buyers who come to visit more than 178,000 buyers from different countries.
In September, the participation of Indonesian pavilion managed to obtain transaction valued at approximately one million dollars, and Indonesian products are mostly made of wood with natural colors dominate the request of the buyer.
“Ultimately, of course, not only the value of Indonesian furniture exports to China increased. Through this exhibition, participation is expected to take the lead in entering the world market, especially in Asia,” said Pradnyawati.
Indonesia’s furniture exports to China in 2012 reached a value of 21.4 million dollars, up 45.54 percent compared with 2011 worth of 14.7 million dollars.