Business cards are a number one priority in the real estate market. The competition among realtors is massive and to stand out in front of the pack a realtor needs to stand out in every respect, so it behooves them to have the best marketing materials possible that will not detract in any respect from their service offering. An attractive design with a targeted message to your prospect will separate a professional from an amateur every time.
Choose Between Templates Or Custom Design Work
Many people choose a template already designed by a printer. On a startup or limited budget this is a choice that is simple, easy, but not necessarily going to lend you any extra mojo to your sales presentation. To take a step in front of the rest who choose the template route you should have a design customized to your business.
Sounds expensive? It does not have to be if your printer does regular real estate printing work. Customization also shows extra time and effort put into your presentation. A well thought out and good presentation is how real estate is sold to the prospect in person, in the presentation folder, and when you first meet them with your business card, right? Given the right approach, anything is possible. A design that the prospect is going to remember before all the others gets you a step in front of everyone else.
Selecting A Printer For Quality And Price
Type in the words “business cards” to your favorite search engine and you will be presented with a list of internet printers many of whom will offer free or ridiculously cheap business cards. They can offer these low prices because the print materials being used are of adequate quality for a vanilla business card and they are not providing industry specific design experience. This type of card works well for someone who is not targeting an affluent customer base or is otherwise not heavily focused on relationship selling.
Affluent clients will pick up on a mass produced generic template versus a card designed and customized for your specific business. It’s even more true if your are selling products and services to small business owners who are often involved in their own business marketing material creation as opposed to a larger corporate client.
Select the Business Card Paper
Premium card stocks, 14PT or greater, feel quite different than a thinner card. With the treatments available they are exceptional platforms to make a great first impression. With the cost difference between a 16PT card stock and 10PT card stock as low as it is, there is no reason to risk scaring off a perceptive affluent buyer. Relationship selling works best with the best marketing materials.
To remain professional find yourself a printer and designer that offers experience in your industry. A good quality printer will have a design staff for customization needs as well as a number to contact for advice on design issues. You should intend to grab your client’s attention entice them to reference your card, and lock it into memory. It will take a certain amount of time and effort to complete a card design that does that.
Ask the Relationship Manager you work with their opinion on the design. Ask for some alternatives. Be prepared to listen to their advice even if you don’t agree with it. You’re the customer, they will likely do what you want. Keep the parts that make sense to you.
The alternative is going to a website, select a generic design, upload your logo and contact info. Your paper quality choices will be slim. You should expect just a basic business card.
Build Your Brand In The Customer’s Mind
The image you portray on the real estate business cards is the image that the client will carry and what they will remember you and your services by. It will determine if they recommend you to their friends and business partners. If you present a card that looks sloppy, quick and pre-done, they will draw a different conclusion than if you present a laser focused graphic design for your target customer with compelling selling (branding) phrases you will reinforce when you speak with them.
Maximize the creation of your brand. A business card is the first step to achieving the image you want to maintain for a lifetime of successful business sales.
Patrick Cannon is the CEO of BusinessCardGenius.com, an internet printer that provides branded marketing collateral solutions for sales professionals that need the absolute best marketing materials. Focused on the real estate business card [http://businesscardgenius.com] market, BusinessCardGenius.com provides business card graphic design [http://businesscardgenius.com] with Free Delivery and Easy Online ordering.