Tag Archives: CEO

Winning Real Estate Business Card Designs

Business cards are a number one priority in the real estate market. The competition among realtors is massive and to stand out in front of the pack a realtor needs to stand out in every respect, so it behooves them to have the best marketing materials possible that will not detract in any respect from their service offering. An attractive design with a targeted message to your prospect will separate a professional from an amateur every time.

Choose Between Templates Or Custom Design Work
Many people choose a template already designed by a printer. On a startup or limited budget this is a choice that is simple, easy, but not necessarily going to lend you any extra mojo to your sales presentation. To take a step in front of the rest who choose the template route you should have a design customized to your business.

Sounds expensive? It does not have to be if your printer does regular real estate printing work. Customization also shows extra time and effort put into your presentation. A well thought out and good presentation is how real estate is sold to the prospect in person, in the presentation folder, and when you first meet them with your business card, right? Given the right approach, anything is possible. A design that the prospect is going to remember before all the others gets you a step in front of everyone else.

Selecting A Printer For Quality And Price
Type in the words “business cards” to your favorite search engine and you will be presented with a list of internet printers many of whom will offer free or ridiculously cheap business cards. They can offer these low prices because the print materials being used are of adequate quality for a vanilla business card and they are not providing industry specific design experience. This type of card works well for someone who is not targeting an affluent customer base or is otherwise not heavily focused on relationship selling.

Affluent clients will pick up on a mass produced generic template versus a card designed and customized for your specific business. It’s even more true if your are selling products and services to small business owners who are often involved in their own business marketing material creation as opposed to a larger corporate client.

Select the Business Card Paper
Premium card stocks, 14PT or greater, feel quite different than a thinner card. With the treatments available they are exceptional platforms to make a great first impression. With the cost difference between a 16PT card stock and 10PT card stock as low as it is, there is no reason to risk scaring off a perceptive affluent buyer. Relationship selling works best with the best marketing materials.

To remain professional find yourself a printer and designer that offers experience in your industry. A good quality printer will have a design staff for customization needs as well as a number to contact for advice on design issues. You should intend to grab your client’s attention entice them to reference your card, and lock it into memory. It will take a certain amount of time and effort to complete a card design that does that.

Ask the Relationship Manager you work with their opinion on the design. Ask for some alternatives. Be prepared to listen to their advice even if you don’t agree with it. You’re the customer, they will likely do what you want. Keep the parts that make sense to you.

The alternative is going to a website, select a generic design, upload your logo and contact info. Your paper quality choices will be slim. You should expect just a basic business card.

Build Your Brand In The Customer’s Mind
The image you portray on the real estate business cards is the image that the client will carry and what they will remember you and your services by. It will determine if they recommend you to their friends and business partners. If you present a card that looks sloppy, quick and pre-done, they will draw a different conclusion than if you present a laser focused graphic design for your target customer with compelling selling (branding) phrases you will reinforce when you speak with them.

Maximize the creation of your brand. A business card is the first step to achieving the image you want to maintain for a lifetime of successful business sales.

Patrick Cannon is the CEO of BusinessCardGenius.com, an internet printer that provides branded marketing collateral solutions for sales professionals that need the absolute best marketing materials. Focused on the real estate business card [http://businesscardgenius.com] market, BusinessCardGenius.com provides business card graphic design [http://businesscardgenius.com] with Free Delivery and Easy Online ordering.

This 7 CEO's Most Expensive 2013

Chief Executive Officer or CEO of a large company has many duties with high responsibility.
Do not assume they can just have fun because a lot of money. Levels of stress and workload leading CEOs often exceed the limits of ordinary people, so they can say extraordinary man.

Therefore, prominent CEOs reap the high pay. A survey conducted by USA Today mention record the highest paid CEO in 2013 almost reached U.S. $ 40 million per year. Some of them received a salary increase of up to 81 percent.

Of the 170 CEOs of Fortune 500 class companies surveyed, the following 7 most expensive version of USA Today.

1. Robert Iger
Company: The Disney Company
Annual Salary: U.S. $ 37,103,208
Value of shares allotted: U.S. $ 17,282,508
Increase: 18 percent

2. Philippe Dauman
Company: Viacom
Annual Salary: U.S. $ 33,396,104
Value of shares allotted: U.S. $ 18,126,741
Salary increases: down 22 percent

3. John Donahoe
Company: eBay
Annual Salary: U.S. $ 29,705,081
Allotment of shares: U.S. $ 25,729,962
Salary increases: 81 percent

4. Howard Schultz
Company: Starbucks
Annual Salary: U.S. $ 28,909,773
Allotment of shares: U.S. $ 24,897,848
Salary increases: 80 percent

5. Stephen Chazen
Company: Occidental Petroleum
Annual Salary: U.S. $ 28,519,053
Allotment of shares: U.S. $ 17,795,076

6. Kenneth Chenault
Company: American Express
Annual Salary: U.S. $ 28,012,789
Allotment of shares: U.S. $ 21,024,892
Salary increases: 25 percent

7. Edward Breen
Company :: Outgoing Tyco International
Annual Salary: U.S. $ 23,902,734
Allotment of shares: U.S. $ 12,196,281
Increase: 45 percent


How Information Products Can Boost Business

Information products are any product that contains information that can be used by someone. This is fairly broad and generic, but so are the possibilities for your info products to be utilized and generate additional sales. Online writers are massively successful writing the copy for information products and therefore should be considered. Don’t waste your time on the production of the info product when you can be preparing the launch of the product or partnering program.


Ebooks can be written about anything and are generally a longer document. Depending on the subject and intensity of the information it can be short or long. If you’re asking people to do things along the way, keep it a bit shorter. If you’re just giving information they can use in a reference format, it can be as long as you need to convey the information.

Special Reports

These are generally shorter and focus on one specific topic. You should give special reports away with eBooks or other information products as a type of bonus. This works into offering a ton of information for a low price, which is all about perceived value.


These is another information product that can up the value of your info product package. These should be considered a free product. When you provide a workbook, especially in a program where customers are using your program in a practical sense, you are drawing them in more. You are walking them through how to use your program and not just throwing the information at them.

Information products are not only products you can sell to make a bit of money off of (and, many of them are quite successful), you are putting yourself out there as an expert and drawing people in to your site. You can also use info products to build an affiliate network and have your info products sold for you.

Niki is the founder/CEO of Writers 4 You Consulting, a firm specializing in meeting the needs of clients in all industries by providing top quality writing and Internet Marketing services through the use of a highly skilled writing staff and her. She is currently developing a product line of eBooks and online webinars to help writers and Internet Marketers learn how to take their business and status to the next level.


Thousands of Airbus workers Welcomes Lion Air Group CEO

Airbus workers welcomed the arrival of Lion Air Founder and CEO Rusdi Kirana Group in Toulouse, France after the signing of the purchase of 234 Airbus aircraft valued at USD23, 8 billion or Rp231 trillion.

Rusdi Kirana arrival was accompanied by the President & CEO of Airbus Fabrice Brégier. The incident appears from a video uploaded on YouTube on the Airbus March 18, 2013.

In the video, Okezone quoted on Thursday (21/03/2013), Airbus workers gathered at the Toulouse Airbus delivery center. They were standing in front of jet A320 Family with Lion logo to welcome Rusdi Kirana.

“The workers were very grateful once the CEO of Lion Air for ordering Airbus’s massive,” the title of the video.

It appears in the video that lasted one minute 37 seconds, thousands of workers wearing blue collar is very excited awaiting the arrival of the CEO who came up with an Airbus.

Once off the plane, boisterous applause was blaring in the central area of ​​the delivery. With a friendly, Rusdi also shook some Airbus workers.

Postal Service to Cut Saturday Mail to Trim Costs

The U.S. Postal Service will stop delivering mail on Saturdays but continue to deliver packages six days a week under a plan aimed at saving about $2 billion, the financially struggling agency says.

In an announcement scheduled for later Wednesday, the service is expected to say the Saturday mail cutback would begin in August.

The move accentuates one of the agency’s strong points — package delivery has increased by 14 percent since 2010, officials say, while the delivery of letters and other mail has declined with the increasing use of email and other Internet use.

Under the new plan, mail would still be delivered to post office boxes on Saturdays. Post offices now open on Saturdays would remain open on Saturdays.

Over the past several years, the Postal Service has advocated shifting to a five-day delivery schedule for mail and packages — and it repeatedly but unsuccessfully appealed to Congress to approve the move. Though an independent agency, the service gets no tax dollars for its day-to-day operations but is subject to congressional control.

It was not immediately clear how the service could eliminate Saturday mail without congressional approval.

But the agency clearly thinks it has a majority of the American public on its side regarding the change.

Material prepared for the Wednesday press conference by Patrick R. Donahoe, postmaster general and CEO, says Postal Service market research and other research has indicated that nearly 7 in 10 Americans support the switch to five-day delivery as a way for the Postal Service to reduce costs.