Information products are any product that contains information that can be used by someone. This is fairly broad and generic, but so are the possibilities for your info products to be utilized and generate additional sales. Online writers are massively successful writing the copy for information products and therefore should be considered. Don’t waste your time on the production of the info product when you can be preparing the launch of the product or partnering program.
Ebooks can be written about anything and are generally a longer document. Depending on the subject and intensity of the information it can be short or long. If you’re asking people to do things along the way, keep it a bit shorter. If you’re just giving information they can use in a reference format, it can be as long as you need to convey the information.
These are generally shorter and focus on one specific topic. You should give special reports away with eBooks or other information products as a type of bonus. This works into offering a ton of information for a low price, which is all about perceived value.
These is another information product that can up the value of your info product package. These should be considered a free product. When you provide a workbook, especially in a program where customers are using your program in a practical sense, you are drawing them in more. You are walking them through how to use your program and not just throwing the information at them.
Information products are not only products you can sell to make a bit of money off of (and, many of them are quite successful), you are putting yourself out there as an expert and drawing people in to your site. You can also use info products to build an affiliate network and have your info products sold for you.
Niki is the founder/CEO of Writers 4 You Consulting, a firm specializing in meeting the needs of clients in all industries by providing top quality writing and Internet Marketing services through the use of a highly skilled writing staff and her. She is currently developing a product line of eBooks and online webinars to help writers and Internet Marketers learn how to take their business and status to the next level.